In today’s customer landscape, the saying, “the customer is king” has never been more pertinent. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. This means that customer experience is the new battleground — and without an experience that wows your customers, you will only get left behind. But, while it’s clear you can’t...

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Did you know that last year, an estimated one in four dollars invested in American startups went to AI-related companies, nearly double the amount from 2022? Or that the IDC predicts the AI software market will grow at a compound annual growth rate of 31.4% between now and 2027? Or have you seen a diagram like this 👇 that shows the countless tools that currently make up the AI landscape? (Source...

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A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Christopher Penn, Co-Founder and Chief Data Scientist at TrustInsights.ai. Disclosure: This article was generated in partnership with AI. We first recorded an interview and transcribed it with the Whisper.cpp AI model. Then, we condensed it with Google’s Gemini Ultra...

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What’s the first thing that comes to mind when you hear “artificial intelligence (AI)”? Maybe you think of a generative AI tool like OpenAI’s ChatGPT or something more specific like a disease mapping tool. Or maybe your mind jumps to early sci-fi films, where humans live alongside sentient AI robots. Perhaps you don’t think about any of that, and instead find yourself chewing on issues like AI...

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A monthly take on what’s new in AI — personal stories, opinions, and inspiration from AI thought leaders. This edition is written by Drift’s VP of Engineering, Bernard Kiyanda. Like any tool, AI must be applied with precision and forethought. The first step to building a house isn’t to buy a hammer — it’s to plan out your project and design your blueprint. Similarly, as we introduce AI-powered...

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Who can believe it’s 2024 already? I’m sure I’m not the only one who thinks 2023 flew by. Before we dive headfirst into the new year though, I wanted to take a moment to reflect on all of the exciting updates we made to the Drift product suite over the past year. Throughout 2023, our product team was busy acting on customer feedback and optimizing solutions to empower all of our customers to...

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Every company that sets out to build a safe workplace environment needs to stay up-to-date on their management policies and procedures — and no one feels this more strongly than the team at Intelex. As the world’s leading environment, health, safety, and quality management software, Intelex is on a mission to ensure their customers reach zero workplace deaths by 2050. To achieve this mission...

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If you’ve read our Conversation Trends Report, you now know that B2B buyers crave digital buying experiences that get them what they need, when they need it. And if you haven’t read the report yet, then I highly recommend you check it out. Based on the data gathered from that conversation analysis, we’re giving you even more data to ensure that your Drift instance is performing at its best for...

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A monthly take on what’s new in AI — personal stories, opinions, and inspiration from Drift’s leadership team. This edition is written by Drift’s VP and Head of Marketing, Emily Singer. To move forward with AI, we need to be educated on AI. From governments to universities to movie studios to newsrooms, people all over the world are determining how AI should be developed and utilized.

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2023 fundamentally changed everything we know about how we go to market. Between the commercialization of artificial intelligence (AI) and a turbulent economy, companies all over the world have had to rethink how they market, sell, and buy. As a result, the B2B buying space today looks drastically different from how it did at this time in 2022. So, with all of these changes already occurring...

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